As a Small Business owner who is just starting out, marketing your business is the key to your success. Getting started in your business is no sweat:
- You have the knowledge of your field and you are an excellent communicator of it.
- You just signed a lease to a 10th story spacious office, brought in all the electronics, faxes and printers.
- …and you just finished putting together all of your businesses legal paperwork.
You need to establish an Identity for your business.
Who Are You? What Do You Do?
You want the whole world to know you are here and educate them about your business. I really don’t like using the term Graphic Designer to describe myself. In actuality, you can really consider a Graphic Designer as basic as someone who can take a color photo into a photo-editing program and change it to black and white. THAT’S IT!!
I consider myself a Graphic Communicator. We are living in a fast food society that if we don’t get what we want quick enough we go to the next thing. That’s because there is always a next thing and small business owners will lose the chance to show what they are all about they you fail to communicate their message properly.
Some things you need to consult with a Graphic Designer:
Establishing a clear and memorable identity is the first step for your new or current business. Those of you who own your own business may know that customer recognition of your business’s name and logo is important. The clearer your overall business identity is, the more likely your business is to survive and thrive!
It has to be unique, as well as consistently displayed in every aspect of your business.A Graphic Designer will learn about your company and put together a customized look that will help enhance your image.
You will feel more confident representing your business with a Kick @$$ Business Card
REMEMBER ……Your cheerful and enthusiastic attitude are great ways to impress your client, but how about after you leave?
A well designed business card will bring life back to that first impression the client had of you. If it’s representing your business, then make sure it is the best it can be. A Stand Out design will raise their confidence in you.
Grab your viewers attention with an outstanding layout
A professional layout of your products and services will give your potential clients the confidence to want to give your business a chance. And although
you may have the best product or service in the world, you will lose the chance to express that with a weak design.
A Graphic Designer will sit down with you and go over ideas, give direction, and most importantly…offer solutions.
These are the things that the public is going to see and react to. I will go in depth about these more in later articles.