The number of Facebook users keeps on increasing everyday due to the wide recognition its gained all over the world. Facebook can be a huge asset for a business owner if used correctly. This all starts with setting up the right type of profile page.
Personal pages are for individuals ~ Fan pages that people can “Like” are for businesses
If you currently have a facebook profile then you know exactly what a personal page is. This is the page about YOU. It’s where you put your own person information and interests. You can also leave status messages for all to see on the main wall for instance, “Eating Dinner With Boo”, “FML”, and all other interesting things people post.
Many people don’t know, but Facebook has rules known as Facebook Terms, where it states that you are not allowed to set up a personal page as a business.
Amount of Friends
Facebook Fan Page – You can have an unlimited amount of “Likes” or “Friends” which will help in the long run while trying to grow your business.
Facebook Personal Page – You are limited to 5,000 friends.
Search Engine Optimization (SEO)
Facebook Fan Pages are indexed through search engines which is helpful is people gaining quicker knowledge of your company without even going to Facebook. And trust me, because of Facebook’s reputation, search engines will automatically index your fan pages higher than an average website.
You can sign your fan page up for an in-depth advertising campaign with facebook where you can gain more awareness of your page. The ads on the right side in Facebook are actually ad campaigns that other companies pay for.
People pay per amount of impressions of the ad, or they pay per clicks on them. You can set the demographics accordingly so you can target exactly the type of people who would be interested in your brand/product.
This is a great way to gain more likes for your page.
Now you’re ready to get started on your fan page. Visit Facebook.com today.